1731takes its name from the year that the British Royal Navy started offering its sailors a half-pint of rum as part of their wages. Promising full-bodied flavour and rich colour, rum has been an integral part of the region’s history for hundreds of years, and with its association with the British Royal Navy, it has become a part of history for the UK too.

Today, 1731 stands for a unique range of rums, each with a distinctive character that speaks volumes about where it comes from. A journey in a glass. The collection consists exclusively of rums that proudly boast their natural colour and flavour without relying on additives....